STRATEGIC BRANDING
"Now I have a clear vision of my business, my target audience, and how my work benefits them. It gave me something solid to stand on. I finally feel confident moving forward."
Dena Grace
Your business is taking shape. But your brand still feels a little all over the place.
Whether you’re starting fresh or bringing an existing brand back into focus, there are a lot of pieces competing for your attention. Your website, your messaging, your visual identity, your marketing…
It’s easy to keep adding pieces without ever stepping back to define the bigger picture.
And when that bigger picture isn’t clear, it gets harder to know what makes your business different, what you should be saying, or whether the decisions you’re making actually fit where you want to go.
Start with what feels unclear.
BRAND EXPLORER WORKSHOP
Know
Who
You Are
Your brand’s foundational identity
Available as an online, self-paced course
Start here if you need to define (or redefine) who your brand is before deciding how it should look and sound. In this workshop, you’ll uncover your values, mission, vision, and personality, the things that make your business uniquely yours. With that clarity in place, every choice gets easier, from the words you use to the way your brand shows up in the world.
$325
WHAT YOU'LL GET CLEAR ON
Values · Vision · Mission · Brand Attributes · Archetype · Personality · Tone of voice
Includes an interactive Brand Explorer Workbook + 30-min strategy call.
Available
Now!
BRAND EXPLORER WORKSHOP
Know
What
You Do
Define your value and stand out from competitors.
Available as an online, self-paced course
Start here if explaining why someone should choose you still feels difficult. In this workshop, you’ll uncover what truly sets you apart and learn how to share it in a way that makes sense to the right people. Instead of sounding like everyone else, you’ll walk away with the confidence to show why your business and brand is the best choice.
$325
WHAT YOU'LL GET CLEAR ON
Value · Differentiation · Problems/Solutions · Positioning · Clearer Messaging
Includes an interactive Brand Explorer Workbook + 30-min strategy call.
Available
Now!
What happens when the pieces start coming together?
Dena knew what she wanted to offer. She just couldn’t get all the ideas out of her head and into something clear.
“After about 75% through the workshop, I was able to sit down and just write my elevator pitch. I got up after I wrote that and celebrated because that was so huge.”
~Dena Grace
Hear Dena talk about what changed for her, what she discovered, and how the workshop helped give her a clear direction.
Dena’s discoveries didn’t end with the workshop.
Dena carried those decisions into the next phase of her business, where we developed the identity and website around what she had uncovered.
What Past Participants Say…
Nancy Charlet
The Know Who You Are Workshop opened my eyes to ‘what is brand identity.’ Krista laid it all out in a really easy way to understand, follow, and work through. Her short videos are engaging and chock full of good, succinct information.
Chirag Mehta
Krista's Brand Explorer Workshops were transformative. The Archetypes exercises were particularly revelatory, refining our brand's identity, style, and tone.
