Foundations are important. When building a house, constructing a bridge, learning math, or even running 100 miles (ask me how I know.) Anything you don't want to fall over or die needs a foundation. Your business is no different. For your business to hold its own in a crowded market, it needs a foundation. What's the foundation? Brand strategy. This is where a lot of confusion starts, and where brand strategy often gets mistaken for something it’s not. I'm here to help with t

Creating an effective identity and a brand for your business is a little like embarking on a personal journey of self-discovery. So you have this AHHHHMAZING vision for a business. You’re inspired and passionate. You research your market, secure some cash, fill out some paperwork, invest in some equipment, lease a space, and BOOM you’re in business! Then the customers roll in by the droves. Not without them knowing who you are first. At some point you will have to think about

“Often, a small business will run into problems when the owners don’t take that time early on to understand and build their...