When choosing colors for your brand, consider your target market, the message you want to communicate, and the strategic tone you want to establish. Pick colors that genuinely represent your brand's personality and the overall vibe you want your target market to get. My favorite part of brand design is choosing palettes. There's something about picking colors that is oddly satisfying. Color design is actually one of my strengths, but it took a long time to develop. In the beg
What do a small white church, a stack of vinyl records, and an old Macintosh computer have in common? They all reveal something surprising about how memory works, and why people remember some brands long after they’ve forgotten others.
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6 days ago8 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
