When choosing colors for your brand, consider your target market, the message you want to communicate, and the strategic tone you want to establish. Pick colors that genuinely represent your brand's personality and the overall vibe you want your target market to get. My favorite part of brand design is choosing palettes. There's something about picking colors that is oddly satisfying. Color design is actually one of my strengths, but it took a long time to develop. In the beg

What’s the difference between brand strategy, brand identity, and logo design? This simple post breaks down the role each plays in building a strong brand, how they work together, and why brand strategy should be your first investment if you want your branding to create long-term value.

If you're a new business with zero budget to hire a logo designer, opting to go the DIY route to design your identity may be your only...