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STRATEGIC BRANDING
Creating a Vision Board for Business Success
Visualization is more than just daydreaming. It’s a technique that activates the same neural pathways in the brain as actual experiences.
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Jan 23, 20247 min read
Discover Your Business’ Super Power! Solving Problems. Not Just Selling Products
A business that's in it for the long haul isn't just looking for a quick sale. It's looking to make a genuine difference in its...
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Nov 7, 20238 min read
How to Define Your Personal Brand in 6 Simple and Actionable Steps
Dalle-3 Image prompt: Person deep in thought surrounded by their imagined life experiences, inspirational image, dream-like I love the phrase “Your vibe attracts your tribe.” I think it beautifully captures what it means to define your personal brand . Your personal brand is your unique fingerprint in the world… From influencers to CEOs, it seems like everyone's talking about “personal brand” these days. But what does it really mean to have a personal brand? I love the phrase
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Oct 3, 20239 min read
Elements of Value Pyramid - The Secret Formula to Building Magnetic Products/Services
Learn how the Elements of Value Pyramid provides a framework to uncover your customers' core motivations and your greatest impact.
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Aug 10, 202310 min read
From Impressions to Impact: Can Brand Success Be Measured?
Wondering if your brand's really killing it? Learn tricks to gauge brand health and momentum over time using performance indicators.
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Jul 13, 20235 min read
Latest Articles on Branding
Why Physical Things Help People Remember Your Brand
What do a small white church, a stack of vinyl records, and an old Macintosh computer have in common? They all reveal something surprising about how memory works, and why people remember some brands long after they’ve forgotten others.
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6 days ago8 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
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