When choosing colors for your brand, consider your target market, the message you want to communicate, and the strategic tone you want to establish. Pick colors that genuinely represent your brand's personality and the overall vibe you want your target market to get. My favorite part of brand design is choosing palettes. There's something about picking colors that is oddly satisfying. Color design is actually one of my strengths, but it took a long time to develop. In the beg

What’s the difference between brand strategy, brand identity, and logo design? This simple post breaks down the role each plays in building a strong brand, how they work together, and why brand strategy should be your first investment if you want your branding to create long-term value.

Foundations are important. When building a house, constructing a bridge, learning math, or even running 100 miles (ask me how I know.) Anything you don't want to fall over or die needs a foundation. Your business is no different. For your business to hold its own in a crowded market, it needs a foundation. What's the foundation? Brand strategy. This is where a lot of confusion starts, and where brand strategy often gets mistaken for something it’s not. I'm here to help with t

If you're a new business with zero budget to hire a logo designer, opting to go the DIY route to design your identity may be your only...

Creating an effective identity and a brand for your business is a little like embarking on a personal journey of self-discovery. So you have this AHHHHMAZING vision for a business. You’re inspired and passionate. You research your market, secure some cash, fill out some paperwork, invest in some equipment, lease a space, and BOOM you’re in business! Then the customers roll in by the droves. Not without them knowing who you are first. At some point you will have to think about