Creating an effective identity and a brand for your business is a little like embarking on a personal journey of self-discovery. So you have this AHHHHMAZING vision for a business. You’re inspired and passionate. You research your market, secure some cash, fill out some paperwork, invest in some equipment, lease a space, and BOOM you’re in business! Then the customers roll in by the droves. Not without them knowing who you are first. At some point you will have to think about
What do a small white church, a stack of vinyl records, and an old Macintosh computer have in common? They all reveal something surprising about how memory works, and why people remember some brands long after they’ve forgotten others.
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6 days ago8 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
