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How to Define Your Personal Brand in 6 Simple and Actionable Steps
Dalle-3 Image prompt: Person deep in thought surrounded by their imagined life experiences, inspirational image, dream-like I love the phrase “Your vibe attracts your tribe.” I think it beautifully captures what it means to define your personal brand . Your personal brand is your unique fingerprint in the world… From influencers to CEOs, it seems like everyone's talking about “personal brand” these days. But what does it really mean to have a personal brand? I love the phrase
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Oct 3, 20239 min read


The Ultimate Rebrand Checklist | Everything to Update During a Rebrand
The comprehensive rebranding checklist that covers many of the touchpoints you need to consider when you rebrand your business.
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Jun 20, 202311 min read


One logo can’t do it all - How having multiple logo variations can improve your brand’s image.
Don't be that brand that gets lost in the crowd because of poor formatting choices. Keep your logo consistent, professional, and recognizable. So, you've hired a design studio to create your logo, and they’ve led you through the process, from strategy and mood boards to mockups and final designs. And boom, you’ve found the one - the design that nails it without any need for revisions (because let’s be real, who has time for that?) Now you’ve got your hands on the final files
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Jan 26, 20234 min read
Latest Articles on Branding


Why Physical Things Help People Remember Your Brand
What do a small white church, a stack of vinyl records, and an old Macintosh computer have in common? They all reveal something surprising about how memory works, and why people remember some brands long after they’ve forgotten others.
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6 days ago8 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.

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