The Quick Quack Car Wash Mascot, Quackals. For years, I helped Quick Quack Car Wash (now a national car wash brand), develop and evolve their brand mascot. His formal name is Quackalton Duckswell, but most of us know him as "Quackals." I spent many a day illustrating the fluffy duck in all sorts of costumes and predicaments. From Quackals dressing up as Shakespeare's Hamlet to driving on long road trips with a heavily packed car to hosting a vegetarian Thanksgiving dinner wit
What do a small white church, a stack of vinyl records, and an old Macintosh computer have in common? They all reveal something surprising about how memory works, and why people remember some brands long after they’ve forgotten others.
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Aug 68 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
