The comprehensive rebranding checklist that covers many of the touchpoints you need to consider when you rebrand your business.

Complete actionable steps to avoid common branding mistakes with this guide for small business owners

Don't be that brand that gets lost in the crowd because of poor formatting choices. Keep your logo consistent, professional, and recognizable. So, you've hired a design studio to create your logo, and they’ve led you through the process, from strategy and mood boards to mockups and final designs. And boom, you’ve found the one - the design that nails it without any need for revisions (because let’s be real, who has time for that?) Now you’ve got your hands on the final files

Brand Personality Archetypes Whether you’re a rebellious Outlaw with a disruptive approach to problem-solving, a compassionate Caregiver with a heart for helping others, or a wise Sage with a wealth of knowledge and experience to share, brand personality archetypes are the key to unlocking your business’s unique identity. Not sure which archetype fits your brand yet? Don’t worry. That’s the fun part. You can start by taking my Brand Personality Archetype Quiz. It helps you qu

The Quick Quack Car Wash Mascot, Quackals. For years, I helped Quick Quack Car Wash (now a national car wash brand), develop and evolve their brand mascot. His formal name is Quackalton Duckswell, but most of us know him as "Quackals." I spent many a day illustrating the fluffy duck in all sorts of costumes and predicaments. From Quackals dressing up as Shakespeare's Hamlet to driving on long road trips with a heavily packed car to hosting a vegetarian Thanksgiving dinner wit