Gen X may be smaller than the generations around it, but its spending power, online behavior and representation gap reveal a bigger branding lesson about who businesses choose to notice.
What do a small white church, a stack of vinyl records, and an old Macintosh computer have in common? They all reveal something surprising about how memory works, and why people remember some brands long after they’ve forgotten others.
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Aug 68 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.
