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Creating a Vision Board for Business Success
Visualization is more than just daydreaming. It’s a technique that activates the same neural pathways in the brain as actual experiences.
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Jan 23, 20247 min read


One logo can’t do it all - How having multiple logo variations can improve your brand’s image.
Don't be that brand that gets lost in the crowd because of poor formatting choices. Keep your logo consistent, professional, and recognizable. So, you've hired a design studio to create your logo, and they’ve led you through the process, from strategy and mood boards to mockups and final designs. And boom, you’ve found the one - the design that nails it without any need for revisions (because let’s be real, who has time for that?) Now you’ve got your hands on the final files
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Jan 26, 20234 min read


Brand Personality Archetypes - The Secret to Unlocking Your Brand’s Unique Identity
Brand Personality Archetypes Whether you’re a rebellious Outlaw with a disruptive approach to problem-solving, a compassionate Caregiver with a heart for helping others, or a wise Sage with a wealth of knowledge and experience to share, brand personality archetypes are the key to unlocking your business’s unique identity. Not sure which archetype fits your brand yet? Don’t worry. That’s the fun part. You can start by taking my Brand Personality Archetype Quiz. It helps you qu
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Dec 30, 20228 min read
Latest Articles on Branding


Why Physical Things Help People Remember Your Brand
What do a small white church, a stack of vinyl records, and an old Macintosh computer have in common? They all reveal something surprising about how memory works, and why people remember some brands long after they’ve forgotten others.
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6 days ago8 min read
Reveal Your Brand’s True Personality
Leverage the power of archetypes to create more effective and targeted marketing that connects your brand to your ideal customers.

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