Gen X may be smaller than the generations around it, but its spending power, online behavior and representation gap reveal a bigger branding lesson about who businesses choose to notice.

Dalle-3 Image prompt: Person deep in thought surrounded by their imagined life experiences, inspirational image, dream-like I love the phrase “Your vibe attracts your tribe.” I think it beautifully captures what it means to define your personal brand . Your personal brand is your unique fingerprint in the world… From influencers to CEOs, it seems like everyone's talking about “personal brand” these days. But what does it really mean to have a personal brand? I love the phrase

Learn how the Elements of Value Pyramid provides a framework to uncover your customers' core motivations and your greatest impact.