STRATEGIC BRANDING
The Creator
Brand Archetype
This archetype positions itself as innovative, original, and visionary. This archetype is often associated with brands that are focused on creating new and unique products or services, or that are disrupting traditional industries with their innovative approaches.
Icon art by Aozora The Noun Project
Creative | Slightly Provocative | Enthusiastic | Authentic | Perfectionist
Key Characteristics
Innovation
Creator brands often emphasize their ability to come up with new and unique ideas and solutions.
Originality
Creator brands often position themselves as original and outside the norm, setting themselves apart from their competitors.
Vision
Creator brands often have a clear and compelling vision for the future, and they communicate this vision to their customers and clients.
Boldness
Creator brands often take bold risks and are not afraid to challenge the status quo.
Creativity
Creator brands often emphasize their creative approaches and encourage their customers or clients to think creatively as well.
Strategy
Use the following strategy in your marketing communications to connect with your target audience.
Connection
Encourage the pursuit of originality or inspire your audience to unlock their imagination.
Suggested color guide for using color to communicate the brand‘s values and attributes.
Color
Palette: Modern, Professional, Futuristic
Key Colors: Magenta, Black, or Blue
Apple | Adobe | Lego
Company Examples
Turn Your Brand Personality Into a Clear Identity
Archetypes are just the starting point.
This is where your full identity takes shape.
The Know Who You Are Workshop walks you through the full framework for defining your identity, values, traits, tone, and everything that shapes how your brand shows up.
