STRATEGIC BRANDING
Pure | Young | Simple | Loyal
Key Characteristics
Purity
Innocent brands often emphasize their simplicity, naturalness, and lack of artificial ingredients or additives.
Wholesomeness
Innocent brands often position themselves as healthy, nourishing, and good for the body and mind.
Innocence
Innocent brands often evoke a sense of childlike wonder and innocence, reminding their customers of the joys of simplicity and the natural world.
Serenity
Innocent brands often promote a sense of calm and serenity, and may use natural imagery and colors in their branding to create this effect.
Trustworthiness
Innocent brands often position themselves as trustworthy and reliable sources of simple, natural products or services.
Strategy
Use the following strategy in your marketing communications to connect with your target audience.
Suggested color guide for using color to communicate the brand‘s values and attributes.
Connection
Fostering a feel-good spirit displaying a wholesome virtue.
Color
Palette: Bright, Friendly, Approachable
Key Colors: Orange, Yellow, or Green
Pure Leaf | Dove | Seventh Generation
Company Examples
Turn Your Brand Personality Into a Clear Identity
Archetypes are just the starting point.
This is where your full identity takes shape.
The Know Who You Are Workshop walks you through the full framework for defining your identity, values, traits, tone, and everything that shapes how your brand shows up.
