STRATEGIC BRANDING
Courageous | Bold | Honorable | Strong | Confident | Inspirational
Key Characteristics
Strength
Hero brands often emphasize their ability to help their customers or clients overcome challenges and achieve their goals.
Courage
Hero brands often position themselves as courageous and able to inspire their customers or clients to be brave and pursue their dreams.
Determination
Hero brands often emphasize their determination and perseverance, and encourage their customers or clients to be similarly resilient.
Leadership
Hero brands are often seen as industry leaders and role models for their customers or clients.
Inspiration
Hero brands often seek to inspire their customers or clients to be the best versions of themselves and to pursue their goals with passion and purpose.
Strategy
Use the following strategy in your marketing communications to connect with your target audience.
Connection
Proving people wrong or by showing how to become stronger and better.
Suggested color guide for using color to communicate the brand‘s values and attributes.
Color
Palette: Bold, Confident, Modern
Key Colors: Red, Grey, or Yellow
Nike | Gatorade | Marvel
Company Examples
Turn Your Brand Personality Into a Clear Identity
Archetypes are just the starting point.
This is where your full identity takes shape.
The Know Who You Are Workshop walks you through the full framework for defining your identity, values, traits, tone, and everything that shapes how your brand shows up.
