STRATEGIC BRANDING
Passionate | Sensual | Romantic | Committed | Idealistic
Key Characteristics
Passion
Lover brands often emphasize their ability to help their customers or clients experience passion and romance.
Sensuality
Lover brands often have a sensual and seductive tone, and may use imagery and language that evokes a sense of desire and intimacy.
Romance
Lover brands often focus on the romantic aspects of relationships and may use imagery and language that evokes a sense of love and connection.
Relationships
Lover brands often emphasize the importance of personal relationships and may offer products or services that help people cultivate and maintain strong connections with others.
Connection
Lover brands often seek to create an emotional connection with their customers or clients and may use storytelling and other tactics to create a sense of intimacy and shared experiences.
Strategy
Use the following strategy in your marketing communications to connect with your target audience.
Connection
Reaffirming beauty or giving the red carpet treatment.
Suggested color guide for using color to communicate the brand‘s values and attributes.
Color
Palette: Soft, Sophisticated, Sensual
Key Colors: Pink, Red, White
Victoria’s Secret | Chanel | Dove Chocolate
Company Examples
Turn Your Brand Personality Into a Clear Identity
Archetypes are just the starting point.
This is where your full identity takes shape.
The Know Who You Are Workshop walks you through the full framework for defining your identity, values, traits, tone, and everything that shapes how your brand shows up.
